|“This is so topical!” and chasing trends
||[Mar. 26th, 2017|09:09 pm]
I have seen several people on Twitter trying to keep tabs on everything President Trump has done in a given week. This really, really highlights the problem with trying to chase trends and write to be topical: by the time your sharp, satirical story is available to the public–even if you self-publish on the spot with minimal revisions, the more so if you revise and find a traditional publisher–there will be three, four, ten fresher outrages. What was the scandal or gaffe in the Trump presidential campaign a year ago? Too late now, onward.
Which is not to say that there’s no room for political comment, but the more specific it is, the worse it will age. There are times when things start to look specific in context–I trunked a partial story that depended on the villainy of deporting ethnic and religious minorities. I still feel that that’s pretty villainous, but the rest of the shape of this story was not meant to comment on the current regime, and there’s no way it won’t look like it was trying under the current circumstances. And with a story I did sell, the editor and I worked on it to make sure that incidental things I came up with in January 2016 did not look like heavy-handed references to the current day. Instead they are light-handed references to the current day! Much better. Seriously. Much.
I guess what I’m saying is: big ideas weather better than small details. Principles weather better than current events in-jokes. “I am really mad at this current problem” is not the same thing as “I will cash in on this current craze”…except they lead to a lot of the same pitfalls, so tread warily.