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Please to be clearing up confusion now thank you. - Barnstorming on an Invisible Segway [entries|archive|friends|userinfo]
Marissa Lingen

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Please to be clearing up confusion now thank you. [Mar. 6th, 2012|09:20 am]
Marissa Lingen

I am confused, so I turn to you, o livejournal, to help me.

Why are advertisers pulling their ads from Rush Limbaugh's show?

Specifically, why were any advertisers who cared even a little bit if he had any shreds of humanity left still advertising on Rush Limbaugh's show in the first place?

Of course it was horrible of him to call that poor woman a slut for daring to have a friend with such poor judgment as to get ovarian cysts and possibly even to choose to use birth control herself. He is a terrible human being who uses his radio show for terrible things. But here is where I get confused: what year is this? I know it's disorienting, what with Newt Gingrich running for president and all, but seriously, what year is this? In what universe might someone look up and say, "Wait! Rush Limbaugh! Not a contributor to civil discourse after all? Not someone we wish to associate our product with? Well, I never! Why didn't someone tell me? I thought he read the weather."

("Slutty feminazi showers that hate white people are brewing over the Northeast this weekend, probably to ruin capitalism....")

Sleep Number? Sears? Where have you been for the entirety of my adult life and incidentally much of my childhood? Rush Limbaugh has been this bad for quite some time now. Yes. This bad. Really exactly this bad. Why is now the time to notice? I guess better late than never, but...this late? Really? And you want a cookie? It's going to be one of the floor cookies the dog turned her nose up at, guys, because the rest of us? The ones with at least one neuron firing? Were well aware.

[User Picture]From: greybar
2012-03-06 05:57 pm (UTC)
Following up on myself as I've been googling this lunchtime. I'm thinking that the larger the company is the more likely they have the time and expertise to control this, whereas the advice to small companies on a tight budget include things like this: "ROS commercials, otherwise known as rotator spots, are lower-priced commercials with a broad window of airtime although there are usually no guarantees when your commercial will air" (inc.com). But a lot of the media stories I see refer to customers as "sponsors" of the show, which implies a closer relationship and choice - I'm not 100% convinced that implication is accurate. On the other hand I'm not seeing any companies saying "we didn't mean to advertise there." On the other other hand, best practice for PR nowadays is to try to close the issue as fast as possible rather than try to make excuses - the excuses just keep you in the spotlight and make people mad.
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