I'm sure that one or two of the people I thought were naturally tanned from spending time outside and having skin that would do that were actually fake-baked or tanned from a booth. I'm sure that one or two of them would really surprise me that way, due to lucky skin chemistry or the money to spend on doing it right or both. I am willing to go with the idea that there is such a thing as a well-done fake-bake.
But. But, but, but. I am not a makeup person, so if I can tell that you are fake-baked, you did it wrong. Here's a hint: your ears will tan or burn, given the chance, so if you are simulating a tan, do not miss the ears. The pictures of your tan face and really white ears will look extremely silly unless you have hair that always covers your ears, in which case my advice to you is, make sure "always" really, really means always.
Also, the "I will have skin cancer lesions removed by our 20-year reunion" look is not actually an appealing look on anyone, ever. Some people have skin in the mid-brown ranges and look lovely, but if you are not naturally one of them, forcing the issue will not make you look lovely. It will make you look withered. No one should look withered at 28. Really, really, really.